LEGAL
Privacy Policy
Last updated: 13 October 2026
Through What Lens is a trading name of MarketingWithMike Ltd, a company based in the United Kingdom.
This privacy policy explains how we collect and use personal information when you contact us, submit an enquiry, use our website or work with us.
Information we collect
We may collect information including:
• Your name • Email address • Business or company name • Website address • Details you provide about your project, business or marketing requirements • Correspondence between you and Through What Lens • Information needed to manage a project, invoice or payment if you become a client
We may receive this information directly from you, including through our website, Meta lead forms, email or other enquiry forms.
How we use your information
We use your information to:
• Review and respond to project enquiries • Suggest creative ideas or services relevant to your enquiry • Provide quotes and project information • Communicate with you about work you have requested • Manage projects, payments and business records • Improve our services and enquiry process
We do not sell your personal information. We will not automatically add you to unrelated marketing mailing lists simply because you submitted a project enquiry.
Our lawful basis
Where you contact us about a potential project, we generally process your information because it is in our legitimate interests to respond to enquiries and operate our business. Where you ask us to take steps towards entering into a contract, or where you become a client, we may also process your information because it is necessary to enter into or perform that contract. We may also keep certain records where required for legal, accounting or tax purposes.
Who we may share information with
We may use trusted service providers to help operate our business, including services for:
• Email and communications • Lead generation and enquiry forms, including Meta • File storage and project delivery • Payment processing and invoicing • Website hosting • Business administration and analytics
These providers only receive information where reasonably necessary to provide their services. Some service providers may process information outside the United Kingdom. Where required, appropriate safeguards are used for international transfers.
How long we keep information
We keep enquiry information only for as long as reasonably necessary for the purposes described above. If an enquiry does not become a project, we will normally retain the correspondence for up to 24 months, unless there is a good business or legal reason to keep it longer. Client, invoice and transaction records may be retained for longer where necessary for accounting, tax or legal purposes.
Your rights
Depending on the circumstances, you may have rights over your personal information, including the right to:
• Ask for a copy of the information we hold about you • Ask us to correct inaccurate information • Ask us to delete information in certain circumstances • Object to or restrict certain uses of your information • Withdraw consent where we rely on consent
To exercise any of these rights, contact us at mike@throughwhatlens.com.
Automated decision-making
We do not use your personal information to make solely automated decisions that have legal or similarly significant effects on you.
Cookies and website analytics
Our website may use cookies or similar technologies for essential website functionality and, where applicable, analytics or advertising measurement. Where consent is required for non-essential cookies, we will request it before using them.
Complaints
If you have concerns about how we use your personal information, please contact us first at mike@throughwhatlens.com. You also have the right to complain to the UK Information Commissioner’s Office (ICO).