MAKE YOUR PRODUCT HARD TO IGNORE.

MAKE YOUR PRODUCT HARD TO IGNORE.

We turn products into stories, comedy, animation and impossible moments people actually want to watch. Built fast enough to test on paid social.

SEE THE CHALLENGER TEST ↓

WORK CREATED FOR / WITH

WORK CREATED FOR / WITH

Gold Peak
Coca-Cola
Topo Chico
StudioNow
StudioNow

THE PRODUCT ISN’T THE IDEA.

THE PRODUCT ISN’T THE IDEA.

BIRRA MORETTI / CINEMATIC PRODUCT STORY

MONZO / CINEMATIC COMMERCIAL

TOY CAR / IMPOSSIBLE PRODUCT CREATIVE

COMEDY ANIMATION / PAID SOCIAL

FASHION / CINEMATIC PRODUCT CREATIVE

NEW BRAND CHALLENGER TEST

GIVE US YOUR WINNER. WE’LL BUILD THE CHALLENGER.

GIVE US YOUR WINNER. WE’LL BUILD THE CHALLENGER.

Send us the ad that’s working. We’ll take your product somewhere completely different.

Send us the ad that’s working. We’ll take your product somewhere completely different.

THE CHALLENGER TEST

THE CHALLENGER TEST

£750

£750

INTRODUCTORY TEST FOR NEW BRANDS

1 ORIGINAL CONCEPT

1 ORIGINAL CONCEPT

1 FINISHED SHORT-FORM AD

1 FINISHED SHORT-FORM AD

3 OPENING HOOKS

3 OPENING HOOKS

META-READY DELIVERY

META-READY DELIVERY

NO RETAINER · NO SALES CALL

NOT WORTH TESTING? WE’LL DEVELOP A REPLACEMENT DIRECTION.

APPLY FOR THE CHALLENGER TEST

Built for brands already investing seriously in paid social.

HOW IT WORKS

01

SEND YOUR WINNER
Your product, website and current best creative.

02

WE BUILD THE CHALLENGER
One genuinely different creative direction with multiple opening hooks.

03

PUT IT INTO MARKET
Meta-ready creative your team can actually test.

GOT A WINNER? LET’S GIVE IT SOME COMPETITION.

GOT A WINNER? LET’S GIVE IT SOME COMPETITION.

One completely new creative direction. Multiple hooks. No retainer.

One completely new creative direction. Multiple hooks. No retainer.

APPLY FOR THE CHALLENGER TEST

ONGOING CREATIVE:

mike@throughwhatlens.com